A freelance journalist writing for Forbes, Climate Central, Miami New Times and New Times Broward-Palm Beach, Ayurella specializes in science and business coverage. Her bylines also include print and broadcast stories for USA Today, PBS NewsHour, WJCT Jacksonville, The Rivard Report, WVLT TV, Delaware News Journal, Elite Daily, Elephant Journal, Face the Current and Film Threat.
With an M.A. in Investigative Journalism and a B.S. in political science, she has been trained in data mining, Adobe Photoshop/Illustrator, G-Suite, Final Cut Pro X, SEO and Microsoft Office. She’s also very comfortable using CMS editors such as WordPress and Foundation.
From the vibrant, bustling streets of London to the scenic, sustainable towns in Sweden, the rising journalist spent the last four years working and studying abroad. Along the way, she picked up elementary proficiency in Spanish and Swedish. Ayurella remains fascinated with the world both within and beyond U.S. borders.
Her time in London led the adventurer to full immersion into business development and a deep-rooted interest in trends of technology. In under two years, the twenty-something helped scale a startup from pre-seed to post Series A. When she took her leave from the SaaS brand to pursue reporting, the company had a valuation of ten million USD.
While in Sweden, studying abroad and pursuing her masters, the journo-in-training created, hosted and produced a college radio show. In the short six months it was on-air, the cultural talk show skyrocketed past average ratings for the station, leading it to become the highest rated international program on K103.
Nowadays, the entrepreneur-turned-journalist is permanently back in Florida, where she was born and raised. The Sunshine State native spends her free time exploring the enigmatic cybersphere of breaking news and brainstorming her next big cover story.